This is a CI design of SAKAEYA.

This is a renewal of the CI design for Meat Sakaeya, a butcher shop in Kusatsu City, Shiga Prefecture.

The symbol mark is based on a hieroglyphic character of a cow, but it also includes the characters for “live” and “earth”.

For the logo, we created an original design to match it.

The design has a crafty feel, as if dug with a carving knife, and conveys the quality of handiwork.

The design is modern and simple, but has a handmade feel to it and does not look old even after 10 years.