This is a package design for a pizza made of rice flour and OMI rice from Shiga.
The shape of the rice in this package expresses the fact that it is a pizza made of rice flour. (It is not 100% rice flour.)
We used green paperboard with a green backing to create a window to show the contents as well as the shape of the rice.
This simple design takes advantage of the green paper backing.
The oval-shaped pizza is just the right size for the toaster and is an ingenious way to make it easy and delicious to eat.
This won the pentawards 2015 silver award.