Pizza Shigaraki

This is a package design for a pizza made of rice flour and OMI rice from Shiga.

The shape of the rice in this package expresses the fact that it is a pizza made of rice flour. (It is not 100% rice flour.)

We used green paperboard with a green backing to create a window to show the contents as well as the shape of the rice.

This simple design takes advantage of the green paper backing.

The oval-shaped pizza is just the right size for the toaster and is an ingenious way to make it easy and delicious to eat.

This won the pentawards 2015 silver award.




Design, Graphic