OOBUKU-CHA Japanese tea

I designed the package for Senkien’s Oobuku tea.

Oobuku-cha is a tea that is drunk on New Year’s Day to wish for good health and happiness.

Senkien is known for its crane symbol, so we decided to use a turtle for the design.

I decided to use a tortoise for the design because I felt that having a crane and a tortoise would make the tea more festive.

At first, I tried drawing a figurative turtle, but I thought it would be better if it was abstract, so I abstracted the design.

The hexagonal shape around the word “Oobuku tea” was inspired by the image of a turtle.

When the lid is opened, the crane of Senkien appears on the inside of the lid.

The proportions of the cans were projected onto the bag type as well.





Design, Graphic

お茶, お茶のパッケージ, お茶パッケージ, パッケージデザイン, 千紀園, 大福茶