This is the naming and branding of a rice flour made from Shiga Prefecture’s Ohmi rice.

We have chosen the name “Omi Maiko,” which is familiar to the people of the prefecture.

When rice is turned into rice flour, it is crushed, and the shape of the crushed rice is used as a symbol.

The color of the crushed rice is light blue because rice cannot be grown without water, which is why it was chosen as a symbol of water.

A variety of different colors are also available, so you can mix various ingredients into the rice flour.

The gift box is a paper box like a rice ball, with the brand logo on the part that looks like nori (seaweed).





Design, Graphic