Cococino is a company whose business is branding.
When I was thinking about the logo and CI, I wanted to think about the shape of Cococino = comfortable.
I feel comfortable in the shape of round, rounded corners that look like a stone that has been carved over a long period of time.
I think there is a naturalness that includes time that is not present in a perfect circle or square.
We have put such a concept into the shape of our logo.