NAGAHAMA GENPACHI RUSK

I designed NAGAHAMA GENPACHI RUSK brand renewal.

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Nagahama Genpachi Rusk is a brand of rusk at the bakery making bread to be particular about “no additives”. This time I renewed a package design of “Nagahama Genpachi Rusk” brand. Nagahama is the name of a place and Genpachi is the name of a baker.

Normally, a rusk is made from bread left unsold, but the feature of this rusk is being made from dough for each taste of rusk. The recipe with no additives is the essential feature of “Nagahama Genpachi Rusk”.

There are ten kinds of taste for this rusk. I designed a new package to show the delicious look rusk as a main part. Each packages are made of clear material so that the rusks are well shown and look floating in the air.

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I designed package ,catalogue, and, shop display.

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Below is a gift box renewal design.

This rusk is made from dough so that the gift box for this rusk is shaped like a loaf of bread. There are 2 kinds of gift boxes which contain 6 pieces rusks and 8 pieces rusks. I made a big window on the side of the gift box to show the colorful rusks in it. The circle drawn on top of the gift box indicates the shape of a rusk. The Gift box is made of natural craft paper and printed with one white ink at low cost.colorful rusks in it. The circle drawn on top of the gift box indicates the shape of a rusk. The Gift box is made of natural craft paper and printed with one white ink at low cost.

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